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Empowering Commerce. Connecting Opportunities.
To make digital commerce in Africa simple, trustworthy, and inclusive – enabling people to buy, sell, and earn through a unified platform that rewards effort, supports growth, and fosters collaboration.
Who we are
Tailored for local markets with strategic, data-driven insight.
At HEFA, we believe that trade should be simple, accessible, and rewarding for everyone.
We’re building more than an online marketplace – we’re creating an ecosystem of opportunity where vendors, buyers, delivery partners, and affiliates can grow together through trust, technology, and transparency.
To make digital commerce in Africa simple, trustworthy, and inclusive - enabling people to buy, sell, and earn through a unified platform that rewards effort, supports growth, and fosters collaboration.
To become Africa’s most empowering marketplace, bridging the gap between innovation, commerce, and community impact - one transaction at a time.
“We bring people-centered thinking to every solution, guided by strategic market insight.”
100%
committed to Growing Businesses
The Rise of Digital Marketplaces in Africa: Why Now Is the Time
Several factors have converged to create an unprecedented environment for digital…
How Technology Is Democratizing Commerce Across Africa
Traditional commerce was local by necessity. If you wanted to sell…
Breaking Barriers: Making E-Commerce Accessible for Everyone
One of the biggest barriers to e-commerce adoption in Africa is…
Frequently Asked Questions
To become Africa’s most empowering marketplace, bridging the gap between innovation, commerce, and community impact - one transaction at a time.
HEFA is built on transparency, trust, and accountability. We enforce marketplace policies that protect all participants and promote fair commerce.
HEFA invests in its people through training, mentorship, leadership development, and opportunities for career growth in one of Africa’s fastest-growing digital marketplaces.
Yes! We’re always looking for passionate, innovative people to join our team. Check our careers page for current openings.
Visit our careers page to view open roles and submit your CV. We review all applications and reach out to candidates whose skills match our current needs.
We’re a fast-growing, impact-driven team that values integrity, collaboration, and accountability. We believe in empowering our people, celebrating diversity, and maintaining a culture where innovation matters more than hierarchy.
